USER ADAPTATION AND INFUSION OF INFORMATION SYSTEMS
Kelly J. Fadel
Abstract: Today’s complex information systems can be used to varying degrees by individuals. Information system infusion captures the degree to which the system is used deeply, or to its fullest extent, for improving organizational and individual performance. Theory suggests that infusion at the individual level depends on user adaptation to an information system; however, relationship between types of user adaptation and infusion has not been examined in extant research. This study draws on the Coping Model of User Adaptation to explore how various adaptation behaviors employed by information system users influence its infusion in their work. Results indicate that problem-focused adaptation behaviors directed toward changing the work¬system-self dynamic promote infusion, while avoidance-oriented emotion-focused adaptation behaviors tend to diminish infusion. Theoretical and practical implications of these findings are discussed.
Keywords: Information System Infusion, Adaptation, Post-Adoptive Use, Coping
ATTITUDE INFLUENCERS IN C2C E-COMMERCE: BUYING AND SELLING
Lori N. K. Leonard
Abstract: C2C e-commerce is a growing area for interactions, and ultimately, transactions. However, very little is known about buyers and sellers in these transactions. This study examines the risk and trust of buyers and sellers by developing two attitudinal models — attitude towards purchasing (for buyers) and attitude towards selling (for sellers). Collecting 248 survey responses from undergraduate students, the results indicate that both trust of the seller and risk of the seller influence the buyer’s attitude towards purchasing, but the model changes for seller’s attitude towards selling, trust and attitude are combined into one variable and risk is not found to be an influence. A discussion of the implications of these findings is provided along with conclusions.
Keywords: C2C, electronic commerce, trust, risk, attitude
EXPLAINING PURCHASING BEHAVIOR WITHIN WORLD OF WARCRAFT
Yue Guo Stuart J. Barnes
Abstract: Virtual worlds, e.g. World of Warcraft (WoW) and RuneScape — have demonstrated huge economic potential. However, little empirical research has been conducted into players’ purchase behavior in virtual worlds. This research was designed to help gain a better understanding of factors influencing purchase behavior in virtual worlds by empirically developing and testing a conceptual model of purchase behavior in virtual worlds. An online survey was conducted within WoW (n=253) and structural equation modeling was used to test the research model. Among the statistically significant paths found in the model, effort expectancy, performance expectancy, advancement, perceived value, customization, habit, enjoyment and perceived social status all have strong impact on players’ purchase intention and actual purchase behavior. The study rounds off with a discussion and conclusions, highlighting implications for research and practice, research limitations.
Keywords: PLS; structural equation modeling; virtual world; World of Warcraft; purchase behavior.
Vachiraporn Khayun Peter Ractham Daniel Firpo
Abstract: The proliferation of e-commerce in the private sector and of Internet usage by the public has stimulated global e-government initiatives. The Thailand e-government initiative is based on the government’s long-term strategic policy that aims to reform and overhaul the Thai bureaucracy. This study attempted to identify the e-excise success factors by employing the IS success model. The study focused on finding the factors that may contribute to the success of the e-excise initiative. The Delphi Technique was used to investigate the determinant factors for the success of the e-excise initiative. Three-rounds of data collection were conducted with 77 active users from various industries. The results suggest that by increasing Trust in the e-government website, Perceptions of Information Quality, Perceptions of System Quality, and Perceptions of Service Quality will influence System Usage and User Satisfaction, and will ultimately have consequences for the Perceived Net Benefits.
Keywords: e-excise, e-government, Information Systems Success Model, Trust in e-government website, Individual characteristics, Attribution Theory, Delphi Technique.
Wei-Lun Chang Sung-Shun Weng
Abstract: In the past, firms focused on stimulating consumption and acquiring customers while neglecting the significance of customer retention. This study delaminated customer value based on previous literature and blended the evolution of the CRM concept to build a customer value model. This work applied a Markov Chain and Bayesian theorem to forecast and recommend appropriate CRM e-services to customers, using Apple iTunes as a case study. Findings revealed that precision was the highest for 52 samples of customer behavior. The precision of a typical student or addicted worker can reach 70.6%, 60.4% for an addicted student, and 50% for a typical worker. The performance of Bayesian theorem is insignificantly influenced by customer type and sample. The adequacy was as high as 90%. The proposed framework not only revisits the value on needs, but also helps firms recommend appropriate services.
Keywords: E-Service; CRM; Markov Chain; Bayesian Approach
Abstract: Currently, lots of enterprises widely use social network site for marketing campaigns, however, there are still limited litera¬ture in the related fields. This study investigated the deter¬minant factors for the successful implementation of Facebook marketing by enterprises. Using the marketing communication model developed by Hoffman & Novak  as well as source credibility, social ties, consumer value and the involvement theory, this study tested the impact transferring messages through media on the message receiver’s decision-making behavior. A total of 256 smart phone Facebookers were selected as research samples, and the hypotheses was tested using regression analysis. The research findings suggested that advertising messages provided by close friends only affect consumer brand attitudes, but advertising messages provided by commercial sources affect both consumer brand attitudes and purchasing intentions. Utilitarian and recreational advertising messages affect consumer advertising attitude, brand attitudes, purchasing intentions and involvement. Lastly, consumer involvement partially mediates the effects of utilitarian advertising and recreational advertising on advertising attitude, brand attitudes and purchasing intentions.
Keywords: Computer information system, Facebook, Smart Phone, Advertising attitude, Usage intention.
Abstract: Now that providing individual customization of products is an effective way to compete in the global economy, smart manufacturers are finding the way to overcome traditional mass production limitations. As the benefits of mass customization are realized through well designed information systems that provide direct links among value chain partners and integrate various business activities, the importance of information systems architecture in the delivery of customized goods can hardly be overemphasized. Drawing on concepts from the interrelated literature streams of organizational process-view, this paper examines the information systems requirements for mass customization and proposes an information system architecture framework for customized goods. This information systems architecture enables enterprise — wide integration, reduces systems complexity as well as the Bullwhip effect, and streamlines business processes in mass customization environment.
Keywords: Mass customization; Mass production; Information systems architecture.
Abstract: The case method is widely used in management education. In information systems (IS), it is particularly appropriate for management-oriented courses. Many case sources are avail¬able, along with several different case types (e.g. long vs. short or mini-case, traditional discussion vs. role playing . . .) and question types (e.g. analysis questions, action questions). The instructor is often left to wonder what case teaching approach (case type and questions type) is the most appropriate to stimulate students’ involvement and learning. This research explores the effect of the case method on students’ involvement and learning, in an IS management course. We experiment with different case teaching approaches, and examine the students’ participation, satisfaction and learning, in conjunction with their learning styles. Among the empirical results, we find that some case teaching approaches are more adapted to particular types of learning styles
Keywords: case method, learning style, IS education, empirical research
Gary Wei-Han Tan Jia-Jia Sim Keng-Boon Ooi Kongkiti Phusavat
Abstract: The purpose of this study is to explore how related factors influence the adoption of mobile learning in Malaysia by incorporating subjective norms and individual differences with Technology Acceptance Model (TAM). This study deploys a self-administered questionnaire and was tested on 401 respondents. Multiple regression analysis was conducted to test the hypotheses in this study. Overall, the results indicated that perceived usefulness, perceived ease of use and subjective norms is positively associated with the intention to adopt mobile learning. The findings for individual differences require further investigations as gender factor did not show significant effect on intention towards mobile learning usage. The study provides valuable managerial implications on how to speed up the process of adopting mobile learning in emerging markets by improving the assessment of mobile learning.
Keywords: Mobile learning, Technology Acceptance Model, subjective norms, and individual differences
Alemayehu Molla Ahmad Abareshi
Abstract: This paper investigates the influence of organizational eco-sustainability motivations on the adoption of Green Information Technology (IT) and IT for Green. Drawing from the motivational theory and using data collected from a survey of 176 organizations, the paper develops and tests four hypotheses. The result shows that eco-efficiency and eco¬effectiveness motives influence the adoption of (a) technologies that improve the energy efficiency of IT infrastructure and that reduce IT related emissions (b) information systems to reduce travel and travel related emissions and (c) policy and practices that cultivate product stewardship focusing on the IT lifecycle from procurement to end of life. The findings show that while a sense of corporate environmental responsibility predicts Green IT policies and IT for Green technologies, cost cutting and energy conservation are main reasons for undertaking Green IT investments. Pressure from market forces will emerge as relevant motive as early adopters demonstrate favorable outcome out of their green practices.
Keywords: Green IT, IT for Green, Green IS, Motivation, Adoption, Eco-Sustainability