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Spring 2009 (Vol 49, Issue 3) Table of Contents IT-DDP: A NOVEL METHODOLOGY FOR ASSURING ECONOMIC VALUE FROM ENTREPRENEURIAL INFORMATION TECHNOLOGY PROJECTS This paper describes a novel methodology for valuing and planning entrepreneurial IT investments: IT‑DDP is a blend of traditional software cost and effort estimation approaches, such as Function Points and COCOMO, with an established method for new venture assessment — Discovery Driven Planning (DDP). Two major adaptations to DDP are proposed. Firstly, since information system development is human-capital intensive, and firms should choose projects that help grow the value of the finite skilled labor resource, Return on Invested Time (ROTI) becomes the optimization target, instead of simply Return On Investment (ROI). Secondly, standard cost and effort estimation frameworks, from the software industry, are incorporated. Attention is targeted at high impact revenue and expense assumptions that often outweigh software development time-cost concerns. Priority is given to gathering high-value knowledge first, and valuable project progression or abandonment decisions can be made earlier on in the system development life cycle. Keywords: Information systems planning, Information Systems valuation, Return on Time Invested CUSTOMER-FOCUSED E-BUSINESS MODELFORTHE OIL INDUSTRY This paper aims at developing customer-focused e-business solutions to achieve oil energy security. There were two phases involved. In the first phase, an oil electronic-customer chain (OECC) model was developed to study the effective adoption of information technology (IT) in the oil industry. Thirty-six e-business solutions were identified based on the OECC model. In the second phase, pattern analysis of IT adoptions in the top twenty oil companies worldwide was conducted. The e-business solution pattern analysis resulted in developing an adoption pyramid that classified these thirty-six e-business solutions into three categories. The company implementation versatility pattern analysis investigated the e-business implementation patters among these 20 companies. The study concludes that the electronic customer chain based e-business solutions are crucial to accelerate the IT adoption in the oil industry; and thereby, enhancing oil electronic energy security and reducing disequilibrium in supply and demand in the near future. Keywords: Influencers of Web Trust, Perceived Individual Impact, Structural Assurance eVALUATING ONLINE AUCTION STRATEGY: A THEORETICAL MODEL AND EMPIRICAL EXPLORATION This paper attempts to develop a theoretical model and associated method for researching the interrelationship among the elements embraced in the context of online auction strategy, and their influences on the online bidder satisfaction. This study utilizes the concept of standard normal distribution function to develop a theoretical model that conforms to the prospect theory. The empirical method for examining the interrelationship is large-scale filed study. The empirical study collected primary data from customers that have experience with bidding on the online auction sites. Our findings of theoretical model support that the online bidder is inclined to adopt higher-price-oriented bidding strategy at the beginning of auction. In addition, we found the optimal guideline of online auction strategy to determine the allocation of resources. The results of the empirical exploration support the intermediary roles of price and hedonic value in the relationship between quality strategy and online bidder satisfaction. Keywords: Information System Quality, Online auction, Auctioneer, Bidder satisfaction, Prospect theory, Internet, Strategy EXHUMING IT PROJECTS FROM THEIR GRAVES: AN ANALYSIS OF EIGHT FAILURE CASES AND THEIR RISK FACTORS This paper adopts a meta-case analysis approach to study the common risk factors in eight well-documented, high-profile failed IT projects. Each case is reviewed with the intention to tease out salient details such as the organizational context, the rationale for which the IT project were conceived, its intended objectives as well as risk factors that led to its failure. From the analysis, two observations are made. One, risk factors can be classified into four main categories, namely, people-related, process-related, technical and extra-project. Two, risk factors emerged throughout the three main stages in the project lifecycle, namely, initiation, development and implementation. The findings from this paper are synthesized into a model to help IT project managers preempt risk factors in their projects. Keywords: IT project, Project Management, Risk factors E-LEARNING AND STUDY EFFECTIVENESS After the initial e-learning enthusiasm, we have finally reached a stage of sobriety (similar to the burst of the dot.com bubble in business). In the paper, a case of blended learning approach in higher education is presented that is part of a wider nationally financed research project about ICT and e-learning. The research results presented in the paper showed that ICT per se does not improve e-learning effectiveness. Only the use of different teaching strategies (methods of teaching and learning) from those used in traditional education can improve study effectiveness in e-learning. Keywords: Information and Communication Technology, Higher Education, Europe, Blended Learning KNOWLEDGE AND SKILL REQUIREMENTS FOR IT GRADUATES This study examines the knowledge and skills required of entry-level IT workers as perceived by nearly 600 IT managers and workers from across the United States. In keeping with previous studies, the findings suggest that personal and interpersonal skills are the top rated skills with technical skills following closely behind. Organizational knowledge, particularly knowledge of primary business functions, is important, but less important for entry-level works than technical skills. The findings also suggest that possessing relevant work experience is more important for graduates seeking entry-level positions than a having a high GPA. Implications of the findings for curriculum design, student advisement and job placement are discussed. Keywords: IS skills, IT skills, Skill set, Knowledge requirements, Survey, IS professionals, IT professionals, Curriculum development SEMANTIC BREAKDOWN OF RFID FUNCTIONALITY TO SUPPORT APPLICATION DEVELOPMENT In this concept paper, we study the complex innovation of Radio Frequency Identification Systems (RFID) in context of their functional value. The purpose of this research is to provide an interpretation of functionality as presented by contemporary RFID systems and organized in the form of a functional matrix that demonstrates RFID mainstream applications. The fundamental functions are broken down into three core areas of Identification, Location and State. Identification is shown to be paramount. Keywords: RFID, Semantic model, Model of functionality, Automatic identification, Function, Functional matrix, RFID applications, planning, Requirements definition AN EMPIRICAL STUDY OF USER ACCEPTANCE OF FEE-BASED ONLINE CONTENT Despite the fee-based online content’s popularity and potential for extensive growth, its service provision as a business model is struggling to establish itself. This study is intended to identify the factors that influence customers’ adoption of the fee-based online content services. Based on theories and findings from various fields, this study attempts to answer the following questions: (1) Does cost really matter in adopting the fee-based online content services?; (2) What are salient factors that explain customer adoption of online content services provision?; and (3) How are the characteristics between user groups different according to the type of online content? This study surveyed Internet users in Korea which has the highest Internet penetration rate in the world. The results of this empirical study indicate that the existence of an alternative free online content service and ease of use do not significantly affect customers’ adoption of fee-based online content. Thus, online content providers need to segment buyers according to their needs and preferences, and execute their focused market strategy. Finally this paper provides a detailed account of how customers perceive and accept fee-based online content services. Keywords: Customer Acceptance, E-Business, Fee-based Services, Online Content STRATEGIC, TACTICAL, & OPERATIONAL MANAGEMENT SECURITY MODEL Information security can be viewed as being different, at different levels of management. Strategic management involves creating security policies, dealing with people issues, and evaluating threats and risks. Tactical management involves how the security systems are developed and implemented to meet policy requirements. Operational management involves maintaining and monitoring the enforcement of information security policies. This paper presents and explains information security from a managerial level perspective and how curriculum supports the model of the different information security needs of strategic (why), tactical (how), and operational (what) management. Keywords: Security, Management, StrategicTactical, Operational, Curriculum AN EMPIRICAL STUDY OF CROSS-LISTING IN ONLINE AUCTIONS As more and more people use online auctions as a means of buying and selling on the Internet, cross-listing, defined as simultaneous auctions of identical products listed by the same seller, has come into increased prominence. However, to date, this phenomenon remains understudied in the academic literature. In this paper, we examine six exploratory questions related to cross-listing: (1) what proportion of online auctions sellers engage in cross-listing, (2) how many simultaneous auctions do these sellers list, (3) how many of these auctions are successful, (4) are cross-listing sellers systematically different from those that do not cross-list, (5) how do closing prices differ between cross-listed and non cross-listed auctions, and (6) how does bidder participation vary between cross-listed and non cross-listed auctions? Using detailed data collected from 21,714 Apple iPod auctions on eBay, we provide answers to the above questions. Implications for practice and research are discussed. Keywords: Cross-listing, simultaneous auctions, competing auctions, online markets
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